Kevin Smith's upcoming film Zack and Miri Make a Porno, which has been covered in these pages before, has released another clever promotional tool.
You know the old "porn name" routine, where the name of your first pet and the street you grew up on becomes your "porn name"? Smith and his cohorts have one-upped that premise by giving you your own porn ID card, which not-coincidentally has the name of the movie in big red letters so when you show it to your friends it will call their attention to the fact that there is a movie coming out soon called Zack and Miri Make a Porno.
Very clever, that.
The ID is customizable, in that you give it a number of elements to choose from and if you don't like the name you get you can try again. You also get to name your fetish from a list.