The event is one of the first of a series of upcoming live camshow events being offered by Booble.com and Booblecams.com as a promotional kickoff with the Booble Girl of the Year contest coming up in September 2009. The show is free with registration.

"I am excited to be ramping up my Internet presence this year," Lay said. "My official site is now part of the Vette Nation Network of websites. Booblecams.com asked if I was interested in doing a camshow event and I jumped at the chance at more Internet exposure, especially since I am currently leading in the Booble's girl of the month competition."

This tactic can be effective. Last year, performer Vicky Vette mobilized her online fan base to edge Tera Patrick in last year's Booble Girl of the Year competition.

"We are really excited about the possibilities of Booblecams.com," Boobe Bob said. "We are planning on a series of camshow events with adult stars like Michelle Lay in the coming weeks and months. Michelle is currently leading the Booble Girl of the Year monthly contest for votes so I decided to check out one of Michelle's other live camshows, for 'research' purposes only, of course. I liked what I saw and suggested to her that she do a Boobecam for us. I will be closely monitoring her performance this Friday."

Booble Bob encourages other female performers to contact him to perform on BoobleCam.

"Girls who want to promote themselves like Michelle is doing through a Booblecam should feel free to contact me. We are lining up more girls for events as we speak. You can never have enough boobles on cam."